Pages

Wednesday, 27 October 2010

Rethink recruitment process in insurance industry


“The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be,” - Isaac Asimov

I will change, if I have the power, the procedure, process, eligibility and guidelines relating to recruitment of insurance agents and their scope of association with the insurer. Insurance has become unavoidable in all aspects of life.
As a financial planner, I have had several clients who were not adequately covered for life and health insurance. Moreover, they did not even purchase the right kind of product based on goals for the future. We have come across clients having 20 to 25 insurance policies, but when we total the sum assured it will hardly be 25% of the total requirement. People just buy life insurance policies and pay premium up to Rs 0.1 million to get the tax benefit available.
At times agents too, knowingly or unknowingly, sell unsuitable products. Most insurance agents are not qualified enough to advise investors. At best, they are salesmen. They are not advisors and many are not qualified because our testing is not stringent. Mis-selling of insurance policies continues to be rampant. Agents may be tempted to sell high commission products at the expense of the client`s money.
Often, agents show a performance chart to the investor which is invented by themselves. The performance chart shows impressive compounded annual growth rate (CAGR) returns of 20%-25% over a period of one year. None of that is true. To improve the weakened reputation of insurance industry, we strongly recommend that far greater focus should be laid on a minimum standard of training and education to be completed before a person can achieve the status of an insurance advisor.

Before beginning the hiring process an insurance company should consider if the candidate’s qualifications, experience and salary needs are congruent with the position offered as an insurance advisor. If we recruit the right people then there is a possibility for things to change in future.
I propose the following changes before a person can achieve the status of an insurance advisor:
* At present, anyone who is at least 18 years of age and has passed HSC can become agent. I will propose to change this lower limit to at least 21 years of age; also the minimum eligibility should be graduation.
* IRDA licensing should be parallel with mutual fund empanelment. There should be no sponsorship requirement from insurer for getting IRDA license.

* Person who wants to get the IRDA license has to undergo 50 hour training from independent houses appointed by the IRDA. Insurers will have no role in this. Post graduates and professionals should to undergo 25 hours training.
*Online training should be abolished and classroom training should be made compulsory.
* After completing training, candidate should to pass an exam. After passing examination, candidate can take the agency with any insurer of his choice.
* Currently, an insurance agent can act as an insurance agent for one life insurer, one general insurer, or both. I propose after 3 years of practice from 1st renewal of license he should be given an option to apply for agency with more than one insurer.
* Post graduates, professionals and employees of insurer, banks, corporate brokers or other institutions selling insurance products for more than one year should be given an option to apply for more than one insurer, if they start their own consultancy.
* Certified financial planners, holding valid certification from Financial Planning Standard Board of India, should be able to apply for the license directly without undergoing training or passing the exam. They can empanel them with one or more insurers from the day of license.
*Before selling products, candidate should take the necessary product training. Exams should be held by the insurer.

* All the employees of the insurer should to pass the IRDA exam within three months of recruitment.
* All employees of banks, insurance brokers and any other institution selling insurance products should to pass the IRDA exam within three months of recruitment

This article first appeared at faaida.com on 25th October'2010